✨I'm a lead product designer✨

Storytelling + Collaboration

Design Systems + Strategy

iOS / Android Design

e-commerce

fintech

For 8 years, I've designed and scaled products that turn complex tasks into dead simple ones.

I bring together product, design, and engineering to give users what they want, and businesses what they need.


LinkedIn ↗️

✨I'm a lead product designer✨

Storytelling + Collaboration

iOS / Android Design

Design Systems + Strategy

B2B + B2C

fintech

healthcare

e-commerce

enterprise

For 8 years, I've designed and scaled products that turn complex tasks into dead-simple ones, and smart solutions into millions.

I bring together product, design, and engineering to give users what they want, and businesses what they need.


LinkedIn ↗️

✨what I've done✨

✨what I've done✨

e-commerce

enterprise

mobile

Designed and shipped 50+ consumer-grade iOS mobile app flows with 3 teams for Enterprise Financial Spend Management tool.

e-commerce

consumer

mobile

Increased AOV by 50 cents across 4M Shoppers with e-commerce iOS/Android mobile app redesign.

healthcare

web

I streamlined and overhauled dashboard for an EHR system used by oncologists to keep the tool in compliance.

fintech

web

Shipped 2026 French e-invoicing compliance-ready AI accounting tool.

education

fintech

b2b

1st Designer where I built our process and design system, hired talent and tripled the product backlog.

fintech

web

Generated + recovered $1.5M in revenue by shipping free trial experience for Wealth Management platform.

mobile

Don Norman awarded our refugee housing app as "Most Impactful" in our design showcase.

✨my work✨

✨what I've done✨

✨what I've done✨

How we reached
$100 AOV

I helped push our average order value past $100 across 4M monthly shoppers through a shopping experience redesign.


  • Created and championed multiple concepts through user testing.

  • Successfully advocated for including recent purchases in the design.

  • I also tested horizontal vs vertical product cards with 800K users.


These changes simplified finding essentials and repurchasing, ultimately bringing in an additional $2M after release.

  • 📲 this works, try it out! 🙂

  • Product discovery redesign

  • Product categories drawer

  • Product category

  • Horizontal product view

Building a team

Building a team

When I joined iGrad as their first designer, I built everything from scratch, from hiring talent to building end-to-end process.


  • Created a design system that standardized our UI, our handoff, and development process.

  • Redesigned onboarding which helped land a $300K deal.

  • Built a full suite a financial education tools that were key to the growth of the product and business.


Ultimately, design became a core part of the company's building process.

Free Trial = $1,500,000

Generated + recovered $1.5M in revenue by shipping free trial experience for the Riskalyze Trading Wealth Management platform (From Nitrogen).


Also designed Command Center, a fiduciary compliance tool which helps advisory firms confidently pass surprise audits ↗️

Generated + recovered $1.5M in revenue by shipping free trial experience for the Riskalyze Trading Wealth Management platform (From Nitrogen).


Also designed Command Center, a fiduciary compliance tool which helps advisory firms confidently pass surprise audits ↗️

Procurement made personal

I designed the mobile experience for ServiceNow's procurement platform that made business buying feel like regular shopping.


  • Built out 50+ iOS app flows

  • Rallied stakeholders across 3 product & engineering teams to build 20 new consumer-grade patterns.

  • Our new shopping experiences cut customer's procurement cycle times by 60+% while feeling as intuitive as consumer apps.


I got buy-in by from the team by persistently showing the value of better mobile UX through storytelling and building relationships.


I designed the mobile experience for ServiceNow's procurement platform that made business buying feel like regular shopping.


  • Built out 50+ iOS app flows

  • Rallied stakeholders across 3 product & engineering teams to build 20 new consumer-grade patterns.

  • Our new shopping experiences cut customer's procurement cycle times by 60+% while feeling as intuitive as consumer apps.


I got buy-in by from the team by persistently showing the value of better mobile UX through storytelling and building relationships.


  • Shop home

  • Product detail

  • Buy it again

  • Supplier

Compliance for SMBs

At Sage, I led design for an AI-powered e-invoicing solution that helped small businesses comply with new French government regulations.


I created an intuitive onboarding flow that cut setup time in half, while simplifying complex compliance requirements into manageable steps.


My workflows reduced invoice processing times by 44%, helping Sage Network connect thousands of businesses across dozens of accounting platforms.

View Case Study

✨more case studies✨

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