I design mobile products that hold up under scale✨

Design Systems + Strategy

iOS / Android Design

Storytelling + Collaboration

e-commerce

fintech

enterprise

healthcare

My work bridges good design with the realities of shipping software!

With 8 years in mobile and enterprise design, I bring structure and care to how teams build.

LinkedIn ↗️

Resume ↗️

Storytelling + Collaboration

Design Systems + Strategy

iOS / Android Design

e-commerce

fintech

I design mobile products that hold up under scale✨

Design Systems + Strategy

Design Systems + Strategy

iOS / Android Design

iOS / Android Design

Storytelling + Collaboration

Storytelling + Collaboration

e-commerce

fintech

enterprise

healthcare

e-commerce

fintech

enterprise

healthcare

With 8 years in mobile and enterprise design, I bring structure and care to how teams build.

My work bridges good design with the realities of shipping software!

LinkedIn ↗️

Resume ↗️

Albertsons shopping redesign

✨my impact✨

✨my impact✨

mobile

e-commerce

enterprise

Designed and shipped 50+ consumer-grade iOS mobile app flows with 3 teams for Enterprise Financial Spend Management tool.

mobile

e-commerce

consumer

Increased AOV by 50 cents across 4M Shoppers with e-commerce iOS/Android mobile app redesign.

fintech

web

b2b

Shipped 2026 French e-invoicing compliance-ready AI accounting tool.

healthcare

web

I streamlined and overhauled dashboard for an EHR system used by oncologists to keep the tool in compliance.

fintech

education

b2b

1st Designer + I built & scaled design system, process, & team to 3 people for financial literacy tool. Also redesigned onboarding to help reposition the product.

fintech

web

Generated + recovered $1.5M in revenue by shipping free trial experience for Wealth Management platform.

mobile

Don Norman Awarded my team's refugee housing app as "Most Impactful" in our design showcase at UCSD! 😭

✨my work✨

✨my work✨

How we reached
$100 AOV

We increased average order value by $0.50, pushing AOV above $100 across 4M shoppers through a redesign of the mobile shopping experience.


We launched & tested 6 variants with 1.1M shoppers to:

  • Make essentials easier to find

  • Increase engagement with personalized shopping programs

  • Drive repeat orders through easy re-purchasing


I also ran an experiment with 800K users comparing horizontal vs. vertical product cards. The horizontal layout reduced cognitive & visual load, but also increased the number of products viewed per session, which improved add-to-cart rates, and was rolled out to all users.

  • 📲 this works, try it out! 🙂

  • Product discovery redesign

  • Product categories drawer

  • Product category

  • Horizontal product view

Procurement made personal

I designed the mobile experience for ServiceNow's procurement platform that made business buying feel everyday regular shopping.


  • Rallied stakeholders across 3 product & engineering teams to build 20 new consumer-grade patterns and 50+ iOS app flows.

  • Our new shopping experiences cut customer's procurement cycle times while feeling as polished as consumer apps.


I got buy-in by from the team by persistently showing the value of better mobile UX through storytelling, prototyping, and building relationships.


I designed the mobile experience for ServiceNow's procurement platform that made business buying feel everyday regular shopping.


  • Rallied stakeholders across 3 product & engineering teams to build 20 new consumer-grade patterns and 50+ iOS app flows.

  • Our new shopping experiences cut customer's procurement cycle times while feeling as polished as consumer apps.


I got buy-in by from the team by persistently showing the value of better mobile UX through storytelling, prototyping, and building relationships.


  • Shop home

  • Product detail

  • Buy it again

  • Supplier

Compliance for SMBs

Regulatory induced demand meant we needed to get 50,000 Sage customers sending and receiving invoices electronically by 2026!


My team and I shipped an e-invoicing experience that made compliance with the government mandate easy using Sage Network, an AI accounting tool ↗️.

Learn more

Learn more

Free Trial = $1.5 Million

Generated + recovered $1.5M in revenue by shipping free trial experience for the Riskalyze Trading Wealth Management platform (From Nitrogen).


Also designed Command Center, a fiduciary compliance tool which helps advisory firms confidently pass surprise audits ↗️

Generated + recovered $1.5M in revenue by shipping free trial experience for the Riskalyze Trading Wealth Management platform (From Nitrogen).


Also designed Command Center, a fiduciary compliance tool which helps advisory firms confidently pass surprise audits ↗️

Building a team

Building a team

I was the first designer, where I built out our design process, design system and scaled team to 3 people.

This helped us deliver scalable, guided financial education tools, like mortgage and credit card calculators, which positioned the product alot more competitively in the market.

We redesigned our onboarding to be a CFP-caliber financial wellness assessment, generating $300K+ in additional annual revenue with key partnerships.

✨more case studies✨

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